Blogging is a great way of engaging with your customers - and potential customers.
You can share your expertise, help give your business 'personality', create a source of materialthat will form the backbone of an engaging and effective content marketing strategy. By creating regular new content, you can improve your search engine rankings, and drive traffic to your website.
My own blog, Recipe Junkie and the Attack of the Custard Creams began as a way to share my thoughts about cooking for my family. Now consistently featuring in the top 150-200 UK food blogs, this is where blogging began for me!
I provide a complete blogging service for a number of clients, from editing and uploading drafts that have been prepared by them, to creating the posts, sourcing images, checking SEO. Whether you need a helping hand to join the blogosphere, or support maintaining and improving your blog presence, I can help.
When you're blogging for your business, you need to think about who you're trying to connect with and what they'll be interested in reading about. Be generous, share what's good around you, ensure what you are saying reflects your business in the right way!
Thinking about SEO can sometimes feel like it's hindering the creative process, but it will reap rewards in the long term. Ask me about choosing and using keywords and phrases in your blog posts which will boost your SEO!
The blogging community is a friendly, supportive place to be and you'll find that if you engage, you'll do more than just drive traffic to your website. But if you need a push to get started, I can guide you in the 'dos' and 'don'ts' of blogging to get you off to a great start.