Pulling together an attention-grabbing press release is something I love to do.

As a writer, I see both sides of this process, creating press releases for clients, and using them to pull together a story at the other end.

Understanding your business and the publications and media you are targetting is key to creating a successful, eye catching press release.

Equally important is making sure that the information you provide about your business is well written and succinct, giving journalists all the information they need.